I can has language play: Construction of Language and Identity in LOLspeak from Lauren Gawne on Vimeo.
Here is an academic lecture in linguistics dissecting LOLspeak. If you're 30 or over, chances are you are clueless to the existence of this internet forged manipulation of speech. I found this video absolutely hilarious... But then I asked myself, why this amplified response when I've already had exposure to this phenomenon, this collection of memes?
It's the silly and absurd hitting you at the same time as the speech of an eloquent professor. This irony is a constant joke. Despite being 10 minutes or more into the lecture, when the content causes a rise in your attention, the joke factor kicks in again. The effect is fascinating.
When watching a video, the soundtrack has a definite effect on the viewer, similar to the sense of taste incorporating smell or texture. An extremely rare occurrence is the deliberate insertion of audio with emotional quality in stark contrast to the visuals. This clashing can be quite jarring.
In Boondock Saints, a sermon is heard, while visually, violence rolls on the screen.
In Fallen, the demon Azazel hums or sings the upbeat tune "Time is On My Side."
For some viewers, associations like this can stick in their memory. In this case, hearing "Time is On My Side" may bring up totally different emotions when revisiting the song than were previously felt. Could an experience like this "ruin" the song?
I couldn't find any papers on this subject on ArXiv; which wasn't a big surprise considering the content. What did surprise me was coming up completely dry 10 pages into Google Scholar.
Seems like something worth a study!
Found via Boing Boing
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